Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

Marketers that remain fixated with digital channels might need to rethink their strategy. New research has revealed that 89% of consumers consider mail communications to be ‘believable’, while only 48% feel the same way about email. The same research found that mail is regarded as ‘more likely to grab [...]

Between 2007 and 2017, the percentage of people stating that mail makes them ‘feel valued’ has increased to 70%, compared to only 43% in 2007 and 57% in 2013. 70% also responded that mail also ‘gives them a better impression of the company’, again rising from 53% in 2007 and 55% in 2013 [...]

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