Monthly Archives: May 2017

Direct Mail is Here to Stay

There is still something alluring about receiving a piece of personalized mail sent straight to your mailbox. Today, we are all inundated with copious amounts of electronic mail from places we have shopped, banked, serviced or visited. Therefore, most electronic mail holds little to no personal value in our lives.

Direct mail is tangible, making it more memorable than receiving an electronic message which most people open and delete within seconds of delivery. There still exists about 33% of people who find direct mail the most effective way to remember a service or product. According to the numbers, around 79% of consumers will act on direct mail immediately and 74% of consumers can’t wait to find out how much mail they’ve received. These numbers show there is no doubt that direct mail is far from dead. The personal touch of direct mail is what’s keeping it alive. Humans like to feel special and mass marketing emails are just not doing the trick.

Statistics Source:

http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html


iAddress™

This is a market-leading, simple-to-use Canadian SERP™/PERL™ recognized and USPS CASS™/PAVE™ certified address management and presortation software. It is designed with flexibility and speed iAddress™ validates and corrects your database returning the most accurate address results so you can maximize discounted postage rates. The software will eliminate the need for pre-processing of your files. iAddress™ is the only software that supports and merges multiple database formats into one job, including importing and exporting to Excel, Access, text, Paradox, FoxPro, Dbase and ODBC.

iAddress™ is customizable to fit your specific needs. The dual language options (English or French), Address Correction/ Validation or Full version (includes presortation) for Canadian or US addresses. Recognized for all Canada Post sorts and certified for most USPS sorts, iAddress™ produces barcoded container & bundle labels and Mailing Plan for automatic updating of the Electronic Shipping Tools (CPC) and POatage Statement & Qualification reports (USPS).

The integrated Canadian NCOA (National Change of Address) / US NCOALink® modules available by subcription so you can keep your database current and meet USPS Move Update requirements to qualify for postal discounts.

iAddress™ standard features include:

  • Job Wizard to simplify your job quickly and easily by creating a config file for automation and batch processing
  • Multiple input and output file formats
  • Automatic splitting of databases containing one field for province/Postal Code or city/province/Postal Code
  • Sophisticated de-duping and extensive filtering options to maximize delivery and increase response rates
  • All reports and labels required for postal discounts

Contact Flagship Software LTD. at sales@flagshipsoftware.com to find out how your company can take advantage of iAddress™ today!

iAddress™ Web Demonstrations & Training

Flagship Software continues to offer Web Demos & Training! If you are a new customer, would like a refresher course on iAddress™ or if you have new hires, please contact us at 416-410-6357 x. 1 or TF 1-866-672-0007 ext. 1 or sales@flagshipsoftware.com to schedule a web session.


The Benefits of Using iAddress™

Using address correcting software has many benefits for individuals and businesses. Addresses which are corrected are more accurate and create less problems such as:

  • Paying more for postage
  • Risking not reaching the customer or prospect
  • Wasting postage and production costs
  • Increasing marketing costs
  • Risking  penalties from courier companies
  • Risking  increased administrative costs
  • Reducing value and flexibility of the data

Address correcting software helps businesses save money and accurately reach their customers. The chances of wasting capital on sending mail to nonexistent addresses is drastically decreased. iAddress™ helps businesses and individuals better reach their clients in a cost effective manner.

 


Find Us

Address
Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

Contact
Toronto/GTA Callers:
(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

Search

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.