Monthly Archives: June 2017

Government of Canada Suspends Lawsuit Provision in Anti-Spam Legislation

Tags :

Category : News , Updates

“Canadians deserve to be protected from spam and other electronic threats so that they can have confidence in digital technology. At the same time, businesses, charities and other non-profit groups should have reasonable ways to communicate electronically with Canadians. We have listened to the concerns of stakeholders and are committed to striking the right balance.”

– The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development

Click here to view original web page at www.canada.ca


Think Direct Mail Marketing Is Dead? Not For Millennials

Category : News , Updates

 

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means […]

Some might find the response rate for Millennials particularly surprising, since they are by far the most digitally-savvy generation in history. According to another study fielded by Experian, nearly every Millennial (ages18-35) owns a smartphone, and 43% say that they now access the internet more through their phone than a computer, compared with just 20% of adults ages 35 and older. However, despite their hyper-wired digital connectedness, Millennials as a group report that the last time they responded to direct mail campaign was within 2.4 months. That’s less than the average response time for all respondents. Similarly, Millennials open the direct mail they receive at the same high rate of 66% as recipients overall.

Click here to view original web page at thefinancialbrand.com


Automation VS. Manual Processing

Believe it or not there are still some organizations out there who are choosing to process their mailing orders manually. Processing mail manually is simply not an efficient method of getting mail processed and shipped on time. It is also a poor use of time which can be better spent doing other rewarding and capital creating tasks. Simple automation equipment is 80-90% more efficient (Lewenberg). This information is evident when we take a look at the table below:

The numbers clearly show that automation will definitely cut costs and increase productivity. There will be more employees doing more meaningful and rewarding tasks then handling paperwork.

Image Source: http://www.nexonia.com/blog/2015/09/15/3-reasons-to-automate-your-expense-reporting-process/

Reference Article: https://www.postaladvocate.com/11-common-mail-mistakes-that-could-be-impacting-your-bottom-line/


Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely to inquire about something that was personally sent to them. This is the reason why many companies and individuals are still sending out mail to their target clients.
It can get immensely costly mailing out thousands of pieces of mail without address accuracy or address hygiene software. There are discounts which can be missed or unused and pieces of mail can get lost or delivered to the wrong addresses. These factors are wasting money for businesses who have not yet utilized address software.
Address software can dramatically change the way businesses and individuals send out mail. A program like iAddress™ can sort through mail and determine which addresses are valid so mail does not go to nonexistent or incorrect addresses causing the loss of capital for businesses. This software can provide all postage discounts and instruct on how to achieve and apply the discounts. The software is user friendly and highly customizable depending on individual needs and requirements.
Address accuracy software automates and streamlines the preparation and sorting of mail. The use of wizards and templates makes sorting mail hassle free. The software effortlessly standardizes address formats to comply with mailing guidelines and adds/replaces any missing postal data to ensure mail is delivered to the correct address.
The use of a program such as iAddress™ will directly cut costs and increase the amount of sales due to direct mail advertising being delivered on time and in an efficient manner. Stop losing money, use iAddress™.


Search

Find Us

Address
Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

Contact
Toronto/GTA Callers:
(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.