Monthly Archives: September 2017

Cadillac’s New Direct Mail Piece Is Colorful and Tasty, With a Little Surprise Inside

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Category : News

Just in time for Easter, give or take six months, Cadillac is sending fancy, big-ass chocolate eggs to prospective customers around Toronto as part of a test-drive promotion for its CT6 sedan. Using segmentation data to target affluent consumers whose luxury leases are almost up, ad agency Red Lion […]

“We were tasked with solving a direct mail challenge that would directly lead to test drives,” Red Lion creative chief Matt Litzinger tells Adweek. “It’s interesting how people react when they are given artistically created works of art—especially when they’re made from chocolate. It disarms them and creates a surprising and delightful moment right from the beginning.”


Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

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Category : News

Marketers that remain fixated with digital channels might need to rethink their strategy. New research has revealed that 89% of consumers consider mail communications to be ‘believable’, while only 48% feel the same way about email. The same research found that mail is regarded as ‘more likely to grab […]

Between 2007 and 2017, the percentage of people stating that mail makes them ‘feel valued’ has increased to 70%, compared to only 43% in 2007 and 57% in 2013. 70% also responded that mail also ‘gives them a better impression of the company’, again rising from 53% in 2007 and 55% in 2013 […]


Bring back postal banking, northern food mail program, union tells Canada Post

Deepak Chopra, president and CEO of Canada Post Corporation, speaks to a crowd Thursday in Yellowknife. (Melinda Trochu/CBC) As chartered banks abandon small communities around the country, some say it’s time for Canada Post to step up and take on the role. “It’s an issue for the communities here […]


Analysis: Postal woes demand jump in stamp price to 60 cents

Analysis: Postal woes demand jump in stamp price to 60 cents

Category : News

Hide caption By Hope Yen, The Associated Press WASHINGTON — A 60 cent postage stamp? The U.S. Postal Service would have to boost prices for mailing letters and packages by nearly 20 percent — the biggest one-time increase in its history — to avoid bankruptcy and improve delivery service, […]


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