Losing Money due to Poor Address Hygiene?

Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely to inquire about something that was personally sent to them. This is the reason why many companies and individuals are still sending out mail to their target clients.
It can get immensely costly mailing out thousands of pieces of mail without address accuracy or address hygiene software. There are discounts which can be missed or unused and pieces of mail can get lost or delivered to the wrong addresses. These factors are wasting money for businesses who have not yet utilized address software.
Address software can dramatically change the way businesses and individuals send out mail. A program like iAddress™ can sort through mail and determine which addresses are valid so mail does not go to nonexistent or incorrect addresses causing the loss of capital for businesses. This software can provide all postage discounts and instruct on how to achieve and apply the discounts. The software is user friendly and highly customizable depending on individual needs and requirements.
Address accuracy software automates and streamlines the preparation and sorting of mail. The use of wizards and templates makes sorting mail hassle free. The software effortlessly standardizes address formats to comply with mailing guidelines and adds/replaces any missing postal data to ensure mail is delivered to the correct address.
The use of a program such as iAddress™ will directly cut costs and increase the amount of sales due to direct mail advertising being delivered on time and in an efficient manner. Stop losing money, use iAddress™.


Direct Mail is Here to Stay

There is still something alluring about receiving a piece of personalized mail sent straight to your mailbox. Today, we are all inundated with copious amounts of electronic mail from places we have shopped, banked, serviced or visited. Therefore, most electronic mail holds little to no personal value in our lives.

Direct mail is tangible, making it more memorable than receiving an electronic message which most people open and delete within seconds of delivery. There still exists about 33% of people who find direct mail the most effective way to remember a service or product. According to the numbers, around 79% of consumers will act on direct mail immediately and 74% of consumers can’t wait to find out how much mail they’ve received. These numbers show there is no doubt that direct mail is far from dead. The personal touch of direct mail is what’s keeping it alive. Humans like to feel special and mass marketing emails are just not doing the trick.

Statistics Source:

http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html


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We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.