Postal Code Targeting
Postal Code Targeting (PCT) is a service which allows the capacity to target a specific geographic location by utilizing the postal code. PCT is a Standard Machineable mail element with a unique 2D barcode printed on each mail piece. PCT is used by companies to better target clients and their needs through customized tailored mailings. PCT sits between Neighbourhood Mail (fully unaddressed) and Personalized Mail (fully
addressed). PCT does not have an address printed by the mailer/MSP, simply a 2D barcode that corresponds with an address. Canada Post’s equipment scans the barcode and sprays on just enough of the address so that the letter carrier can deliver the piece. Mailers, through tested MSPs, can submit target postal codes (of their “ideal customer”) and receive back a specified number of “like” addresses.
These are the Four Tabs in the module. If you the “Select All”, then all three of your sheets will be used in creating a list. When you select “Select By Merge File”, you can now choose which sheet you would like to work on. If you choose “Select By Field Value” can select your file and indicate which fields should be focused on when creating the targeted mailing.
The button at the bottom of the screen called “Mailing Estimate” generates a report which indicates the size of the mailing, the associated cost and other geographic data related to the mailing. This button is used to ensure you are satisfied with the parameters and cost of your mailing. These are the Four Tabs in the module.
After clicking the PCT menu item the screen shown below will pop up. It is divided into four tabs which represent the four functions which can be performed on your mailing lists. The first list is the Postal Code (PC) list.
The seed list tab allows you add specific addresses to the mailing. This tab allows you to create a list of individuals who will receive the mailing as a way of confirming its receipt. This list is usually created to ensure that a mailing has gone out on time.
You can create your Seed List by using the SAME three functions used to make the PC list. The “Select All”function will use all the files to create the list. “Select None” will allow you to bypass this option “Select by Merged File” will allow you to choose which file you would like to work on. “Select By Field Value” will allow to choose options from the “Field List” to target your list towards. The “AND” logic is important here.
The Suppress List tab allows you to indicate which fields you would like to exclude from your PCT mailing list. Here, you must choose out of the three functions “Select All”, Select By Merged File” and “Select By Field Value” to create your Suppress List.
You can create your Suppress List by using the SAME three functions used
to make the PC list & Seed List. The “Select All” function will use all the files to create the list. the “Select None” will allow you to bypass this option. Select by Merged File” will allow you to choose which file you would like to work “Select By Field Value” will allow to
choose options from the “Field List” to target your list towards. The “AND” logic is important here.
In the Filter Tab you can apply these options to further target your mailing. The options are “Householder Type”, “Business/Residential” and “Multi-Unit Building”. You can also limit the size of mailing by inputting a value in the text box. If you do not input a value it will select the entire mailing list.
