Flagship Software Ltd. Blog

Government of Canada Suspends Lawsuit Provision in Anti-Spam Legislation

“Canadians deserve to be protected from spam and other electronic threats so that they can have confidence in digital technology. At the same time, businesses, charities and other non-profit groups should have reasonable ways to communicate electronically with Canadians. We have listened to the concerns of stakeholders and are committed to striking the right balance.”…
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The Benefits of Using iAddress™

Using address correcting software has many benefits for individuals and businesses. Addresses which are corrected are more accurate and create less problems such as: Paying more for postage Risking not reaching the customer or prospect Wasting postage and production costs Increasing marketing costs Risking  penalties from courier companies Risking  increased administrative costs Reducing value and…
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Automation VS. Manual Processing

Believe it or not there are still some organizations out there who are choosing to process their mailing orders manually. Processing mail manually is simply not an efficient method of getting mail processed and shipped on time. It is also a poor use of time which can be better spent doing other rewarding and capital…
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Direct Mail is Here to Stay

There is still something alluring about receiving a piece of personalized mail sent straight to your mailbox. Today, we are all inundated with copious amounts of electronic mail from places we have shopped, banked, serviced or visited. Therefore, most electronic mail holds little to no personal value in our lives. Direct mail is tangible, making…
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4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must evolve or suffer. All too often, though, more and more marketing dollars [...] Great marketing is as much…
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Think Direct Mail Marketing Is Dead? Not For Millennials

  Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means [...] Some might find the…
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Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely…
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Uncorrectable Addresses

Here are 5 of the most common reasons addresses cannot be corrected or are returned as undeliverable:  The address is “out of range”. For example, the valid range is 1 to 99 Main Street and your address is 101. Out of range addresses are generally not deliverable. If an address is "out of range" for…
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iAddress™

This is a market-leading, simple-to-use Canadian SERP™/PERL™ recognized and USPS CASS™/PAVE™ certified address management and presortation software. It is designed with flexibility and speed iAddress™ validates and corrects your database returning the most accurate address results so you can maximize discounted postage rates. The software will eliminate the need for pre-processing of your files. iAddress™…
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