Government of Canada Suspends Lawsuit Provision in Anti-Spam Legislation

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Category : News , Updates

“Canadians deserve to be protected from spam and other electronic threats so that they can have confidence in digital technology. At the same time, businesses, charities and other non-profit groups should have reasonable ways to communicate electronically with Canadians. We have listened to the concerns of stakeholders and are committed to striking the right balance.”

– The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development

Click here to view original web page at www.canada.ca


Think Direct Mail Marketing Is Dead? Not For Millennials

Category : News , Updates

 

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means […]

Some might find the response rate for Millennials particularly surprising, since they are by far the most digitally-savvy generation in history. According to another study fielded by Experian, nearly every Millennial (ages18-35) owns a smartphone, and 43% say that they now access the internet more through their phone than a computer, compared with just 20% of adults ages 35 and older. However, despite their hyper-wired digital connectedness, Millennials as a group report that the last time they responded to direct mail campaign was within 2.4 months. That’s less than the average response time for all respondents. Similarly, Millennials open the direct mail they receive at the same high rate of 66% as recipients overall.

Click here to view original web page at thefinancialbrand.com


Automation VS. Manual Processing

Believe it or not there are still some organizations out there who are choosing to process their mailing orders manually. Processing mail manually is simply not an efficient method of getting mail processed and shipped on time. It is also a poor use of time which can be better spent doing other rewarding and capital creating tasks. Simple automation equipment is 80-90% more efficient (Lewenberg). This information is evident when we take a look at the table below:

The numbers clearly show that automation will definitely cut costs and increase productivity. There will be more employees doing more meaningful and rewarding tasks then handling paperwork.

Image Source: http://www.nexonia.com/blog/2015/09/15/3-reasons-to-automate-your-expense-reporting-process/

Reference Article: https://www.postaladvocate.com/11-common-mail-mistakes-that-could-be-impacting-your-bottom-line/


Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely to inquire about something that was personally sent to them. This is the reason why many companies and individuals are still sending out mail to their target clients.
It can get immensely costly mailing out thousands of pieces of mail without address accuracy or address hygiene software. There are discounts which can be missed or unused and pieces of mail can get lost or delivered to the wrong addresses. These factors are wasting money for businesses who have not yet utilized address software.
Address software can dramatically change the way businesses and individuals send out mail. A program like iAddress™ can sort through mail and determine which addresses are valid so mail does not go to nonexistent or incorrect addresses causing the loss of capital for businesses. This software can provide all postage discounts and instruct on how to achieve and apply the discounts. The software is user friendly and highly customizable depending on individual needs and requirements.
Address accuracy software automates and streamlines the preparation and sorting of mail. The use of wizards and templates makes sorting mail hassle free. The software effortlessly standardizes address formats to comply with mailing guidelines and adds/replaces any missing postal data to ensure mail is delivered to the correct address.
The use of a program such as iAddress™ will directly cut costs and increase the amount of sales due to direct mail advertising being delivered on time and in an efficient manner. Stop losing money, use iAddress™.


Direct Mail is Here to Stay

There is still something alluring about receiving a piece of personalized mail sent straight to your mailbox. Today, we are all inundated with copious amounts of electronic mail from places we have shopped, banked, serviced or visited. Therefore, most electronic mail holds little to no personal value in our lives.

Direct mail is tangible, making it more memorable than receiving an electronic message which most people open and delete within seconds of delivery. There still exists about 33% of people who find direct mail the most effective way to remember a service or product. According to the numbers, around 79% of consumers will act on direct mail immediately and 74% of consumers can’t wait to find out how much mail they’ve received. These numbers show there is no doubt that direct mail is far from dead. The personal touch of direct mail is what’s keeping it alive. Humans like to feel special and mass marketing emails are just not doing the trick.

Statistics Source:

http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html


iAddress™

This is a market-leading, simple-to-use Canadian SERP™/PERL™ recognized and USPS CASS™/PAVE™ certified address management and presortation software. It is designed with flexibility and speed iAddress™ validates and corrects your database returning the most accurate address results so you can maximize discounted postage rates. The software will eliminate the need for pre-processing of your files. iAddress™ is the only software that supports and merges multiple database formats into one job, including importing and exporting to Excel, Access, text, Paradox, FoxPro, Dbase and ODBC.

iAddress™ is customizable to fit your specific needs. The dual language options (English or French), Address Correction/ Validation or Full version (includes presortation) for Canadian or US addresses. Recognized for all Canada Post sorts and certified for most USPS sorts, iAddress™ produces barcoded container & bundle labels and Mailing Plan for automatic updating of the Electronic Shipping Tools (CPC) and POatage Statement & Qualification reports (USPS).

The integrated Canadian NCOA (National Change of Address) / US NCOALink® modules available by subcription so you can keep your database current and meet USPS Move Update requirements to qualify for postal discounts.

iAddress™ standard features include:

  • Job Wizard to simplify your job quickly and easily by creating a config file for automation and batch processing
  • Multiple input and output file formats
  • Automatic splitting of databases containing one field for province/Postal Code or city/province/Postal Code
  • Sophisticated de-duping and extensive filtering options to maximize delivery and increase response rates
  • All reports and labels required for postal discounts

Contact Flagship Software LTD. at sales@flagshipsoftware.com to find out how your company can take advantage of iAddress™ today!

iAddress™ Web Demonstrations & Training

Flagship Software continues to offer Web Demos & Training! If you are a new customer, would like a refresher course on iAddress™ or if you have new hires, please contact us at 416-410-6357 x. 1 or TF 1-866-672-0007 ext. 1 or sales@flagshipsoftware.com to schedule a web session.


The Benefits of Using iAddress™

Using address correcting software has many benefits for individuals and businesses. Addresses which are corrected are more accurate and create less problems such as:

  • Paying more for postage
  • Risking not reaching the customer or prospect
  • Wasting postage and production costs
  • Increasing marketing costs
  • Risking  penalties from courier companies
  • Risking  increased administrative costs
  • Reducing value and flexibility of the data

Address correcting software helps businesses save money and accurately reach their customers. The chances of wasting capital on sending mail to nonexistent addresses is drastically decreased. iAddress™ helps businesses and individuals better reach their clients in a cost effective manner.

 


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Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

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(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.