Category Archives: Updates

Government of Canada Suspends Lawsuit Provision in Anti-Spam Legislation

Tags :

Category : News , Updates

“Canadians deserve to be protected from spam and other electronic threats so that they can have confidence in digital technology. At the same time, businesses, charities and other non-profit groups should have reasonable ways to communicate electronically with Canadians. We have listened to the concerns of stakeholders and are committed to striking the right balance.”

– The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development

Click here to view original web page at www.canada.ca


Think Direct Mail Marketing Is Dead? Not For Millennials

Category : News , Updates

 

Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means […]

Some might find the response rate for Millennials particularly surprising, since they are by far the most digitally-savvy generation in history. According to another study fielded by Experian, nearly every Millennial (ages18-35) owns a smartphone, and 43% say that they now access the internet more through their phone than a computer, compared with just 20% of adults ages 35 and older. However, despite their hyper-wired digital connectedness, Millennials as a group report that the last time they responded to direct mail campaign was within 2.4 months. That’s less than the average response time for all respondents. Similarly, Millennials open the direct mail they receive at the same high rate of 66% as recipients overall.

Click here to view original web page at thefinancialbrand.com


Automation VS. Manual Processing

Believe it or not there are still some organizations out there who are choosing to process their mailing orders manually. Processing mail manually is simply not an efficient method of getting mail processed and shipped on time. It is also a poor use of time which can be better spent doing other rewarding and capital creating tasks. Simple automation equipment is 80-90% more efficient (Lewenberg). This information is evident when we take a look at the table below:

The numbers clearly show that automation will definitely cut costs and increase productivity. There will be more employees doing more meaningful and rewarding tasks then handling paperwork.

Image Source: http://www.nexonia.com/blog/2015/09/15/3-reasons-to-automate-your-expense-reporting-process/

Reference Article: https://www.postaladvocate.com/11-common-mail-mistakes-that-could-be-impacting-your-bottom-line/


Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely to inquire about something that was personally sent to them. This is the reason why many companies and individuals are still sending out mail to their target clients.
It can get immensely costly mailing out thousands of pieces of mail without address accuracy or address hygiene software. There are discounts which can be missed or unused and pieces of mail can get lost or delivered to the wrong addresses. These factors are wasting money for businesses who have not yet utilized address software.
Address software can dramatically change the way businesses and individuals send out mail. A program like iAddress™ can sort through mail and determine which addresses are valid so mail does not go to nonexistent or incorrect addresses causing the loss of capital for businesses. This software can provide all postage discounts and instruct on how to achieve and apply the discounts. The software is user friendly and highly customizable depending on individual needs and requirements.
Address accuracy software automates and streamlines the preparation and sorting of mail. The use of wizards and templates makes sorting mail hassle free. The software effortlessly standardizes address formats to comply with mailing guidelines and adds/replaces any missing postal data to ensure mail is delivered to the correct address.
The use of a program such as iAddress™ will directly cut costs and increase the amount of sales due to direct mail advertising being delivered on time and in an efficient manner. Stop losing money, use iAddress™.


Uncorrectable Addresses

Here are 5 of the most common reasons addresses cannot be corrected or are returned as undeliverable:

  1.  The address is “out of range”. For example, the valid range is 1 to 99 Main Street and your address is 101. Out of range addresses are generally not deliverable. If an address is “out of range” for that street number, it either has a different postal code that cannot be resolved by the software (and is probably on a completely different letter carrier walk) or it receives its mail elsewhere (like a PO Box). These addresses usually require some investigative skills to resolve.

  2.  Following from this: a PO Box is required but a civic address was entered. This happens most often with business addresses such as warehouses, plants, golf courses, schools, etc. where the mail is delivered elsewhere. These are generally undeliverable as the PO Box location is not normally anywhere near the physical location.

  3.  A rural route was provided but Canada Post requires a civic style address. Or vice versa. Or, Canada Post requires both and both were not provided. Referred to in my office as the Canadian Rural Headache and often difficult to resolve even after contacting the recipient. If there is sufficient identifying information (i.e. PO Box, street address, RR number, name), these are likely deliverable. Canada Post may have a specific piece of information they need to consider the address “correctable” such as a PO Box but most rural post offices and carriers are very good at making sure the mail piece gets to the intended recipient

  4.  A suite number is missing and one is required to consider the address valid. If the recipient is a business, the mail will likely arrive as long as the street address is valid and deliverable and the company is clearly marked. In the case of residential addresses, the mail piece is likely non-deliverable unless the unit is in a small building. Picture finding “ABC Company” in an office building versus “John Smith” in a 1,000 unit apartment building.

  5.  Large Volume Receivers (LVRs), such as universities/colleges, hospitals, government facilities and large companies, often require a different postal code even if their street address falls within the range of a postal code. Canada Post needs the postal code of the LVR’s mailroom for delivery. Keep in mind, too, that the mail room may require more detailed information to deliver the piece (such as a building name or suite number) and could return mail as undeliverable if it has not been included, even if Canada Post considers the mail room itself as a valid address.

It is important to note that with the popularity of GPS devices, many companies are providing a “locatable” address to facilitate deliveries and customer visits even if the mail is not delivered to that location. These locatable addresses have worked their way into many databases and appear valid when compared against a range-based database system. However, if Canada Post does not deliver to these addresses, they are not considered “valid” for the purposes of address correction, as the point is to ensure the mail reaches the intended recipient.
Beware the web! Companies will often post their locatable address on their website, usually along with directions to their facility. Look for the words “Mailing Address” when verifying addresses on the web. When searching business or residential addresses on the web (e.g. with Canada411 or a similar service), take note if the address does not contain a postal code. This is a big flag that the address is likely a physical and not a mailing address.

Written by Kristi Kanitz
GM, Flagship Software Ltd.
(Excerpt from Direct Marketing News, Feb. 2013 issue)


Direct Mail is Here to Stay

There is still something alluring about receiving a piece of personalized mail sent straight to your mailbox. Today, we are all inundated with copious amounts of electronic mail from places we have shopped, banked, serviced or visited. Therefore, most electronic mail holds little to no personal value in our lives.

Direct mail is tangible, making it more memorable than receiving an electronic message which most people open and delete within seconds of delivery. There still exists about 33% of people who find direct mail the most effective way to remember a service or product. According to the numbers, around 79% of consumers will act on direct mail immediately and 74% of consumers can’t wait to find out how much mail they’ve received. These numbers show there is no doubt that direct mail is far from dead. The personal touch of direct mail is what’s keeping it alive. Humans like to feel special and mass marketing emails are just not doing the trick.

Statistics Source:

http://www.huffingtonpost.com/scott-taylor/why-direct-mail-marketing_b_10627116.html


Find Us

Address
Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

Contact
Toronto/GTA Callers:
(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

Search

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.