Losing Money due to Poor Address Hygiene?

Losing Money due to Poor Address Hygiene?

Not having advanced address accuracy software can lead to many valuable dollars lost for individuals and businesses. Direct mailing is still a popular marketing technique used by companies, even among the criticism it’s a dying method of advertising. The fact of the matter is many people still enjoy receiving personal mail and are more likely to inquire about something that was personally sent to them. This is the reason why many companies and individuals are still sending out mail to their target clients.
It can get immensely costly mailing out thousands of pieces of mail without address accuracy or address hygiene software. There are discounts which can be missed or unused and pieces of mail can get lost or delivered to the wrong addresses. These factors are wasting money for businesses who have not yet utilized address software.
Address software can dramatically change the way businesses and individuals send out mail. A program like iAddress™ can sort through mail and determine which addresses are valid so mail does not go to nonexistent or incorrect addresses causing the loss of capital for businesses. This software can provide all postage discounts and instruct on how to achieve and apply the discounts. The software is user friendly and highly customizable depending on individual needs and requirements.
Address accuracy software automates and streamlines the preparation and sorting of mail. The use of wizards and templates makes sorting mail hassle free. The software effortlessly standardizes address formats to comply with mailing guidelines and adds/replaces any missing postal data to ensure mail is delivered to the correct address.
The use of a program such as iAddress™ will directly cut costs and increase the amount of sales due to direct mail advertising being delivered on time and in an efficient manner. Stop losing money, use iAddress™.


Uncorrectable Addresses

Here are 5 of the most common reasons addresses cannot be corrected or are returned as undeliverable:

  1.  The address is “out of range”. For example, the valid range is 1 to 99 Main Street and your address is 101. Out of range addresses are generally not deliverable. If an address is “out of range” for that street number, it either has a different postal code that cannot be resolved by the software (and is probably on a completely different letter carrier walk) or it receives its mail elsewhere (like a PO Box). These addresses usually require some investigative skills to resolve.

  2.  Following from this: a PO Box is required but a civic address was entered. This happens most often with business addresses such as warehouses, plants, golf courses, schools, etc. where the mail is delivered elsewhere. These are generally undeliverable as the PO Box location is not normally anywhere near the physical location.

  3.  A rural route was provided but Canada Post requires a civic style address. Or vice versa. Or, Canada Post requires both and both were not provided. Referred to in my office as the Canadian Rural Headache and often difficult to resolve even after contacting the recipient. If there is sufficient identifying information (i.e. PO Box, street address, RR number, name), these are likely deliverable. Canada Post may have a specific piece of information they need to consider the address “correctable” such as a PO Box but most rural post offices and carriers are very good at making sure the mail piece gets to the intended recipient

  4.  A suite number is missing and one is required to consider the address valid. If the recipient is a business, the mail will likely arrive as long as the street address is valid and deliverable and the company is clearly marked. In the case of residential addresses, the mail piece is likely non-deliverable unless the unit is in a small building. Picture finding “ABC Company” in an office building versus “John Smith” in a 1,000 unit apartment building.

  5.  Large Volume Receivers (LVRs), such as universities/colleges, hospitals, government facilities and large companies, often require a different postal code even if their street address falls within the range of a postal code. Canada Post needs the postal code of the LVR’s mailroom for delivery. Keep in mind, too, that the mail room may require more detailed information to deliver the piece (such as a building name or suite number) and could return mail as undeliverable if it has not been included, even if Canada Post considers the mail room itself as a valid address.

It is important to note that with the popularity of GPS devices, many companies are providing a “locatable” address to facilitate deliveries and customer visits even if the mail is not delivered to that location. These locatable addresses have worked their way into many databases and appear valid when compared against a range-based database system. However, if Canada Post does not deliver to these addresses, they are not considered “valid” for the purposes of address correction, as the point is to ensure the mail reaches the intended recipient.
Beware the web! Companies will often post their locatable address on their website, usually along with directions to their facility. Look for the words “Mailing Address” when verifying addresses on the web. When searching business or residential addresses on the web (e.g. with Canada411 or a similar service), take note if the address does not contain a postal code. This is a big flag that the address is likely a physical and not a mailing address.

Written by Kristi Kanitz
GM, Flagship Software Ltd.
(Excerpt from Direct Marketing News, Feb. 2013 issue)


iAddress™

This is a market-leading, simple-to-use Canadian SERP™/PERL™ recognized and USPS CASS™/PAVE™ certified address management and presortation software. It is designed with flexibility and speed iAddress™ validates and corrects your database returning the most accurate address results so you can maximize discounted postage rates. The software will eliminate the need for pre-processing of your files. iAddress™ is the only software that supports and merges multiple database formats into one job, including importing and exporting to Excel, Access, text, Paradox, FoxPro, Dbase and ODBC.

iAddress™ is customizable to fit your specific needs. The dual language options (English or French), Address Correction/ Validation or Full version (includes presortation) for Canadian or US addresses. Recognized for all Canada Post sorts and certified for most USPS sorts, iAddress™ produces barcoded container & bundle labels and Mailing Plan for automatic updating of the Electronic Shipping Tools (CPC) and POatage Statement & Qualification reports (USPS).

The integrated Canadian NCOA (National Change of Address) / US NCOALink® modules available by subcription so you can keep your database current and meet USPS Move Update requirements to qualify for postal discounts.

iAddress™ standard features include:

  • Job Wizard to simplify your job quickly and easily by creating a config file for automation and batch processing
  • Multiple input and output file formats
  • Automatic splitting of databases containing one field for province/Postal Code or city/province/Postal Code
  • Sophisticated de-duping and extensive filtering options to maximize delivery and increase response rates
  • All reports and labels required for postal discounts

Contact Flagship Software LTD. at sales@flagshipsoftware.com to find out how your company can take advantage of iAddress™ today!

iAddress™ Web Demonstrations & Training

Flagship Software continues to offer Web Demos & Training! If you are a new customer, would like a refresher course on iAddress™ or if you have new hires, please contact us at 416-410-6357 x. 1 or TF 1-866-672-0007 ext. 1 or sales@flagshipsoftware.com to schedule a web session.


The Benefits of Using iAddress™

Using address correcting software has many benefits for individuals and businesses. Addresses which are corrected are more accurate and create less problems such as:

  • Paying more for postage
  • Risking not reaching the customer or prospect
  • Wasting postage and production costs
  • Increasing marketing costs
  • Risking  penalties from courier companies
  • Risking  increased administrative costs
  • Reducing value and flexibility of the data

Address correcting software helps businesses save money and accurately reach their customers. The chances of wasting capital on sending mail to nonexistent addresses is drastically decreased. iAddress™ helps businesses and individuals better reach their clients in a cost effective manner.

 


Find Us

Address
Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

Contact
Toronto/GTA Callers:
(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

Search

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.