Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

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Category : News

Marketers that remain fixated with digital channels might need to rethink their strategy. New research has revealed that 89% of consumers consider mail communications to be ‘believable’, while only 48% feel the same way about email. The same research found that mail is regarded as ‘more likely to grab […]

Between 2007 and 2017, the percentage of people stating that mail makes them ‘feel valued’ has increased to 70%, compared to only 43% in 2007 and 57% in 2013. 70% also responded that mail also ‘gives them a better impression of the company’, again rising from 53% in 2007 and 55% in 2013 […]


Analysis: Postal woes demand jump in stamp price to 60 cents

Analysis: Postal woes demand jump in stamp price to 60 cents

Category : News

Hide caption By Hope Yen, The Associated Press WASHINGTON — A 60 cent postage stamp? The U.S. Postal Service would have to boost prices for mailing letters and packages by nearly 20 percent — the biggest one-time increase in its history — to avoid bankruptcy and improve delivery service, […]


Will Your Express Consent Count?

Category : News

[…]5 types of consent you might claim under CASL and what requirements must be met in order to claim them. […]Mark’s Work Warehouse and Canadian Tire have it right – all 4 elements – no big deal!

[…]Clearly someone in management understands the business risks of non-compliance. CASL is the law when marketing to Canadians and it is not optional! (though MANY companies appear to be treating it that way). Thanks Canadian Tire and Mark’s for taking it seriously.

[…]


iAddress™

This is a market-leading, simple-to-use Canadian SERP™/PERL™ recognized and USPS CASS™/PAVE™ certified address management and presortation software. It is designed with flexibility and speed iAddress™ validates and corrects your database returning the most accurate address results so you can maximize discounted postage rates. The software will eliminate the need for pre-processing of your files. iAddress™ is the only software that supports and merges multiple database formats into one job, including importing and exporting to Excel, Access, text, Paradox, FoxPro, Dbase and ODBC.

iAddress™ is customizable to fit your specific needs. The dual language options (English or French), Address Correction/ Validation or Full version (includes presortation) for Canadian or US addresses. Recognized for all Canada Post sorts and certified for most USPS sorts, iAddress™ produces barcoded container & bundle labels and Mailing Plan for automatic updating of the Electronic Shipping Tools (CPC) and POatage Statement & Qualification reports (USPS).

The integrated Canadian NCOA (National Change of Address) / US NCOALink® modules available by subcription so you can keep your database current and meet USPS Move Update requirements to qualify for postal discounts.

iAddress™ standard features include:

  • Job Wizard to simplify your job quickly and easily by creating a config file for automation and batch processing
  • Multiple input and output file formats
  • Automatic splitting of databases containing one field for province/Postal Code or city/province/Postal Code
  • Sophisticated de-duping and extensive filtering options to maximize delivery and increase response rates
  • All reports and labels required for postal discounts

Contact Flagship Software LTD. at sales@flagshipsoftware.com to find out how your company can take advantage of iAddress™ today!

iAddress™ Web Demonstrations & Training

Flagship Software continues to offer Web Demos & Training! If you are a new customer, would like a refresher course on iAddress™ or if you have new hires, please contact us at 416-410-6357 x. 1 or TF 1-866-672-0007 ext. 1 or sales@flagshipsoftware.com to schedule a web session.


The Benefits of Using iAddress™

Using address correcting software has many benefits for individuals and businesses. Addresses which are corrected are more accurate and create less problems such as:

  • Paying more for postage
  • Risking not reaching the customer or prospect
  • Wasting postage and production costs
  • Increasing marketing costs
  • Risking  penalties from courier companies
  • Risking  increased administrative costs
  • Reducing value and flexibility of the data

Address correcting software helps businesses save money and accurately reach their customers. The chances of wasting capital on sending mail to nonexistent addresses is drastically decreased. iAddress™ helps businesses and individuals better reach their clients in a cost effective manner.

 


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Find Us

Address
Flagship Software Ltd.
203-60 King Road
PO Box 2625 Station B
Richmond Hill ON
L4E 1A6

Contact
Toronto/GTA Callers:
(416) 410-6357
Toll Free in Canada: 1.866.672.0007
sales@flagshipsoftware.com

What we do

We are a leading provider of complete business solutions in software integration, implementation, documentation, training and topical education. We specialize in address correction, validation & presortation software.