Advantages of having mailing software

Advantages of having mailing software

Advantages of having mailing software

Category : News

Having a business can be a very rewarding experience but it does come with a lot of challenges. For a business that is in the shipping and receiving business, having the right tools at its disposal can go a long way for them. One of the best possible tools […]


Cadillac’s New Direct Mail Piece Is Colorful and Tasty, With a Little Surprise Inside

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Category : News

Just in time for Easter, give or take six months, Cadillac is sending fancy, big-ass chocolate eggs to prospective customers around Toronto as part of a test-drive promotion for its CT6 sedan. Using segmentation data to target affluent consumers whose luxury leases are almost up, ad agency Red Lion […]

“We were tasked with solving a direct mail challenge that would directly lead to test drives,” Red Lion creative chief Matt Litzinger tells Adweek. “It’s interesting how people react when they are given artistically created works of art—especially when they’re made from chocolate. It disarms them and creates a surprising and delightful moment right from the beginning.”


Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

Direct mail is back in the mix: consumers consider mail believable as digital channels face ‘trust fatigue’

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Category : News

Marketers that remain fixated with digital channels might need to rethink their strategy. New research has revealed that 89% of consumers consider mail communications to be ‘believable’, while only 48% feel the same way about email. The same research found that mail is regarded as ‘more likely to grab […]

Between 2007 and 2017, the percentage of people stating that mail makes them ‘feel valued’ has increased to 70%, compared to only 43% in 2007 and 57% in 2013. 70% also responded that mail also ‘gives them a better impression of the company’, again rising from 53% in 2007 and 55% in 2013 […]


Bring back postal banking, northern food mail program, union tells Canada Post

Deepak Chopra, president and CEO of Canada Post Corporation, speaks to a crowd Thursday in Yellowknife. (Melinda Trochu/CBC) As chartered banks abandon small communities around the country, some say it’s time for Canada Post to step up and take on the role. “It’s an issue for the communities here […]


Analysis: Postal woes demand jump in stamp price to 60 cents

Analysis: Postal woes demand jump in stamp price to 60 cents

Category : News

Hide caption By Hope Yen, The Associated Press WASHINGTON — A 60 cent postage stamp? The U.S. Postal Service would have to boost prices for mailing letters and packages by nearly 20 percent — the biggest one-time increase in its history — to avoid bankruptcy and improve delivery service, […]


Canada Post segment reports $31-million profit before tax in second quarter, driven by strong growth in parcels

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Category : News

Mail volumes and revenue continue their steady decline OTTAWA – Strong growth in parcel volumes in the second quarter of 2017 highlights Canada Post’s role in helping Canadian businesses grow through e-commerce. In the second quarter, parcel volumes grew by 10 million pieces or 23.0 per cent compared to […]


Canada Post CEO Deepak Chopra announces he’ll resign in March 2018

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Category : Address Software , News

Canada Post CEO Deepak Chopra joined the agency in 2011 as it faced a dramatic shift in revenue streams, from declining mail volumes to a growing parcel delivery business. OTTAWA—The head of Canada’s postal service has announced he plans to step down next spring, nearly three years before his […]


Will Your Express Consent Count?

Category : News

[…]5 types of consent you might claim under CASL and what requirements must be met in order to claim them. […]Mark’s Work Warehouse and Canadian Tire have it right – all 4 elements – no big deal!

[…]Clearly someone in management understands the business risks of non-compliance. CASL is the law when marketing to Canadians and it is not optional! (though MANY companies appear to be treating it that way). Thanks Canadian Tire and Mark’s for taking it seriously.

[…]


4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

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Category : News

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands’ marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must evolve or suffer. All too often, though, more and more marketing dollars […]

Great marketing is as much about creating relationships as it is conveying a message. Rather than using tired mail merge and template emails, employ data-rich information to make marketing messages more personal and make them stand out from the clutter. As with email, direct mail provides the opportunity to deliver highly-customized and unique messages to consumers. Dividing them by geographic region and keeping track of purchase patterns in order to anticipate needs will help you meet customers’ specific wants and needs. Applying this strategy to your already-engaging direct mail medium will yield an impressive ROI.

There is nothing quite like teaching an old dog new tricks. Creating a digital tie-in with print mediums greatly improves the sometimes-limiting medium. Though the possibilities are endless for incorporating digital elements into printed materials, here are a few quick examples:

– Use a QR code to direct customers to a landing page, social campaign or video.

– Embed traceable links that will allow your team to capture rich user information, like location, demographics, referrals and conversions, all of which will inform future campaign strategy and expectations and help measure ROI, as well as provide a data-rich understanding for how your consumers are engaging with your brand across channels.

While these tips only scratch the surface for building a fully integrated marketing campaign, they may serve as a catalyst for your next brainstorming session, and inspire the creative minds in your organization who develop your brand’s unique strategies.


Automation VS. Manual Processing

Believe it or not there are still some organizations out there who are choosing to process their mailing orders manually. Processing mail manually is simply not an efficient method of getting mail processed and shipped on time. It is also a poor use of time which can be better spent doing other rewarding and capital creating tasks. Simple automation equipment is 80-90% more efficient (Lewenberg). This information is evident when we take a look at the table below:

The numbers clearly show that automation will definitely cut costs and increase productivity. There will be more employees doing more meaningful and rewarding tasks then handling paperwork.

Image Source: http://www.nexonia.com/blog/2015/09/15/3-reasons-to-automate-your-expense-reporting-process/

Reference Article: https://www.postaladvocate.com/11-common-mail-mistakes-that-could-be-impacting-your-bottom-line/


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